Serena Williams Signs On as New “Purple Purse” Ambassador to Promote Financial Empowerment for Domestic Abuse Victims

It’s refreshing to see a celebrity using their star power to benefit a worthy cause!

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GOOD BLACK NEWS

Serena Williams (via instagram)

via eurweb.com

Serena Williams has signed on as the newest ambassador for Allstate Foundation Purple Purse, the insurance company’s decade-old initiative to provide financial empowerment to domestic abuse victims. The pregnant tennis star takes over for Kerry Washington as ambassador of the organization, which says it has helped about one million women escape abusive relationships through a mix of financial education and job training.

In explaining her decision to sign on, Williams told Mic.com, “Not a lot of people really know about financial abuse. It’s an invisible but also really devastating form of domestic abuse that traps victims in these harmful relationships.”One reason financial abuse is so prevalent, Williams said, is because it takes many different — sometimes subtle — forms.

An abuser might contact their partner’s employer, for example, and undermine their ability to stay on the job. Or the abuser might take out…

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